Working professionals join associations and organizations for a variety of reasons: to accelerate a job search, to network, or to keep abreast of the latest industry trends. But if they don't find continued value in their membership, chances are, you'll see your numbers (and your dues) decreasing. On the flip side, you can increase your organization's revenue by as much as 100 percent by keeping just 5 percent of your membership, according to Third Sector Magazine.
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As a result, today's professional associations have to continually retain and grow their memberships to counteract against natural attrition factors, such as retirement. Groups like the NMCA stress that members are most likely to renew their membership when "the interaction was positive and fulfilling, their needs are met, and their investment (time and money) is deemed worthwhile."
We can help your professional association or organization provide tools and resources to help your members excel in their careers. Through our seminars and group events, we can add crucial value to your membership offerings, and also help you be recognized in your particular industry.
Part of your organization's mission may be either professional or personal development - or both. We will work with you to achieve that success for your organization. And by doing so, we'll give your members that return on investment they've been seeking, and help you keep your roster numbers stable (and even grow)!
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